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Soft Serves for Families
Soft serve is always in your brain when you work in the soft-serve business. This is not a bad thing. However, it allows you to think about the many benefits of soft serve. Soft serve can instantly improve a casual restaurant's reputation as a family-friendly eatery. Children and adults alike "save space for dessert" when they look at the familiar, shiny, metallic soft-serve machine. This one machine can turn a first-time customer into a regular customer. It can label a restaurant "kid-friendly" in less time than eating a waffle cone. Because they believe that it is key to repeat business, some restaurants offer soft serve as a complimentary service. Some restaurants offer soft serve with toppings and chocolate sauce for dipping cones. This creates rapport.
Critics often give eating out a bad reputation, believing that home-cooked meals are more conducive to family conversations. While we all agree that gathering around the table at dinner is special, it is also a great way to bond with your family and have fun. The key word is "together". Children are more likely to eat at a restaurant than to finish their food and go back to their rooms. If the restaurant offers soft serve, such as Sweet Tomatoes, it can extend their dining time, which is known as family bonding.
According to statistics, eating as a family can have many benefits for both mental and physical health. Recent research published by the CASA (The Center on Addiction and Substance Abuse, Columbia University) supports family dining. Study results showed that children are less likely to smoke, drink or use other drugs when their families eat together. The study also revealed that children rated their relationship with their parents higher than those who did eat alone. Source: http://www.casacolumbia.org/addiction-research/reports/importance-of-family-dinners-2012
Parents can eat together to make time for their children, to practice gratitude, to build trust, to communicate with them, to model good table manners, to show appreciation, to talk about everyday consumer math (resolving the question, "Why do I have to know math?"), to dig deeper (school, work and peers, weekend plans, hopes dreams, aspirations, school, etc.) and, most importantly, to HAVE FUN!
Did we mention how FUN soft serve can be for families? You might offer soft serve next year to customers if you don't currently offer it.