Consider this scenario, you are at the supermarket and you need to choose between the two brands of corned beef, the one on the left side with the detailed and readable label and on the right side with animated mouthwatering savory pictures in packaging. Which one do you pick? The one on the left or on the right? Most definitely you would pick the one on the left – yes? Because it has great packaging than the one on the right.
But how does the packaging design affects how we buy packed food products? Consumers always want a product that they can rely on, that are authentic, dependable and worth the money, but how we know which goods are the best and which is not?
This is possible with the packaging as the package sign of the product does more than to protect the product. It also gives an idea of the product inside without having to test or taste it. Good and neat packaging will be more striking to consumers than bad packaging even if the content inside is the same.
People are attracted to beautiful things make your product packaging
design look good and you got yourself a customer. It’s always the first impression that matters. How important is it to have a good packaging design? In a given situation, two people are selling the same product although the other one looks dull I’d pick the one with good packaging. The design is as important as the product you are selling. It doesn’t matter if the product you are selling is of the best quality ever in the market, but when the design looks awful, people won’t even think to try the product.
What does the designer consider when designing a certain product? The design and color of the product packaging
can have an impressive effect on the shoppers' behavior as various colors pose various effects on the eyes of the consumers. This is also depending on what product is being sold. A certain color would be best in order to attract a certain group of people while having a great brand and reliable product. Good packaging helps presents your product to customers as the dependable product that they can rely on over and over again.
While buying any food products, the consumers always look for quality value, and they buy food products considering the following things;
1) Product packaging
that represents the food products with Hygiene purposes,
2) Worth the money/price and
3) Detailed label because even how expensive the product is, the customers still buy it when they feel the product is safe for them.
To conclude, these are the important things good packaging does to your food products.