is the scientific, artistic technology of innovatively creating and manufacturing an enclosure a vessel, a container or wrapping material for any product for storage, distribution, consumption or sale. The basic functions of packaging include; ensure protection of products or any contents thereof, provide a medium for functional communication, provision of convenience and satisfaction to the consumer and marketing the product.
Packaging can be broken down further into various types depending on the target users and functionalities such as consumer, industrial, transit and multipurpose packaging. A well thought out packaging features security and safety of contents, offer convenience in terms of size or weight options, adaptability, dependability reliability and superb design that creates confidence, conveys status and prestige to consumers.
Smart business in logistics and shipping calls for making far reaching decisions in order to stay afloat. The following are some the considerations to ponder on in an endeavor to meet an entity’s goals:
Cost effectiveness over quality decisions
As the adage goes, cheap is expensive in the long run. Low cost packaging in most cases entails use of low cost material and hence sub-standard packaging, the result will definitely be damage or disintegrating of packaging during transportation
Safety and protection decisions
Ensuring maximum protection during haulage is a priority more so for voluminous packaging and shipping. Protection against breakages, dents or crushes is essential as it enables products to reach their destinations in their intended form and condition, ready for the market or consumption.
Legal and environmental decisions
industry is sensitive and there exists legislation that governs the sector exists and gets continuous amendments that reflect the dynamism of global trends. The rules and regulations are enforced by government agencies and bodies. Any change in law affects the costs, design and time to effect. Therefore, high levels of awareness and compliance are required. The insistence on usage of eco-friendly and recyclable materials is both prudent and adds a customer appeal and message of concern and positivity.
Packaging design and aesthetics decisions
This refers to the general outlook and features captured during the development of the packaging concept. The colour should be evoking and appealing, graphics be more visible, the sizes and weight should also be appropriate, easy to open and retrieve contents, clearly labelled for ease of identification and therefore amplify the brand, advertise the product and place it on the customers’ memory.
Innovation and technology decisions
The global market is fluid and dynamic in terms of emerging new technologies continuous changes and improvements in technology. Market intelligence in gathering information on packaging trends, materials, emerging market needs/ gaps and competition is required in order to be enlightened, take cue, seize opportunities and further innovate. This helps the firms to avoid pitfalls associated with obsolescence and lack of market knowledge.
In-house or consultancy decisions
Packaging can be done in-house or outsourced just like other services. There are many global packaging consultants that are able to successfully handle immense packaging needs at a negotiated fee. It may comprise of expert practitioners with years of industry experience, high levels of creativity and innovativeness. They help deliver solutions as the firm concentrates on its core business.